Research

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News / Online

By PhocusWright Research | October 30, 2024

Are most travelers early tech adopters? Previous Phocuswright research focused primarily on measuring the rise of mobile device usage for shopping and booking but the latest report delves into... Read More

News / Online

Travel creators and the power to drive conversion

By PhocusWright Research | October 21, 2024

According to Phocuswright research, 67% of followers deem creators helpful for travel advice, ranking third behind the accounts of online travel agencies (70%) and friends and family (72%). Read More

News / Online

The cost of payments in the travel industry

By PhocusWright Research | October 14, 2024

Payments are a critical topic across the travel industry. Read a preview of what Phocuswright has uncovered in its latest research on the topic, The State of Global Travel Payments. Read More

News / Online

How the EU digital markets act will impact travel

By PhocusWright Research | October 1, 2024

Phocuswright research has found that the travel industry anticipates disruptions due to changes and gatekeepers as governments are regulating Big Tech with the EU's Digital Markets Act. Read More

News / Online

The travel labor shortage should be over, so why are we still worried?

By PhocusWright Research | September 25, 2024

Phocuswright research has found that the hospitality industry is facing staffing challenges due to low pay, long hours, lack of remote work and declining interest. Read More

Opinion / Technology

AI and travel: Are we there yet?

By Timothy O'Neil-Dunne - T2Impact | September 25, 2024

Timothy O'Neil-Dunne discusses why the travel industry shouldn't be over-reliant on artificial intelligence just yet. Read More

News / Online

Travel platforms, topics and influencers: Who's using what?

By PhocusWire Research | September 10, 2024

Through a better understanding of demographics that embrace social media and the psychology of why people engage with the medium, travel brands can better position themselves and improve the... Read More

News / Online

Airbnb takes aim at NYC a year after “failed” STR regulations

By D.J. Catron | September 6, 2024

Hotel prices and rents in New York are both up a year after the city cracked down on short-term rentals, prompting Airbnb to call for changes to the law. Read More

News / Online

Decisions guided by trust: Social media conversion in travel

By Phocuswright Research | September 3, 2024

Companies know social media influences travel decisions, but getting bookings is a challenge. Phocuswright’s latest research provides insights into who the converters are. Read More

Interview / Online

PhocusWire's Mitra Sorrells takes new SVP content role across Phocuswright

By PhocusWire | August 30, 2024

PhocusWire editor in chief Mitra Sorrells has been named senior vice president of content at Phocuswright, while senior reporter Linda Fox steps up to become executive editor. Read More

Opinion / Online

Cookieless is toast: What can travel marketers do to stay ahead?

By Kurt Weinsheimer - Sojern | August 30, 2024

Kurt Weinsheimer, chief product officer at Sojern, shares what's next for the travel industry following Google's decision not to phase out third-party cookies on its browser. Read More

Opinion / Online

How hotels can capture demand for sustainable stays

By Alina Arnelle - BeCause | August 28, 2024

Alina Arnelle of BeCause writes that sustainability data management can give travelers confidence that a hotels’ actions toward the environment are genuine. Read More

News / Online

The top 15 global travel markets: North America, APAC and Western Europe lead the way

By Phocuswright Research | August 19, 2024

The global travel industry is back on track, surging by 24% in 2023 to hit $1.5 trillion, with the top 15 markets closely resembling those at the top of the list in 2019. Read More

News / Online

Short-term rentals feeling pinch of overtourism backlash

By D.J. Catron | August 15, 2024

While strict new regulations in New York, Barcelona and others pose threats, the STR industry sees hope in more balanced approaches in Valencia and the European Union. Read More