Research

 alt="3 opportunities for travel marketers now that cookies are here to stay"  title="3 opportunities for travel marketers now that cookies are here to stay"
Opinion / Online
3 opportunities for travel marketers now that cookies are here to stay
By Brennen Bliss - Propellic | July 25, 2024
Propellic CEO Brennen Bliss foresees three key opportunities for travel marketers now that Google has decided to keep tracking cookies in Chrome. Read More
 alt="Is the travel industry ready to engage with climate justice?"  title="Is the travel industry ready to engage with climate justice?"
News / Online
Is the travel industry ready to engage with climate justice?
By D.J. Catron | July 24, 2024
While most sustainability efforts focus on greenhouse gases, a new report from the Travel Foundation pushes to show how climate change affects people disproportionately and why it’s important to redress... Read More
 alt="The tech innovations and trends shaping travel in 2024"  title="The tech innovations and trends shaping travel in 2024"
News / Technology
The tech innovations and trends shaping travel in 2024
By D.J. Catron | July 15, 2024
Generative artificial intelligence still dominates the headlines and conference discussions, but it’s not the only travel-related technology influencing business operations today — or likely to affect... Read More
 alt="How corporate travel managers can meet the challenges of continuous disruption"  title="How corporate travel managers can meet the challenges of continuous disruption"
Opinion / Technology
How corporate travel managers can meet the challenges of continuous disruption
By Darrin Grafton - Serko | July 11, 2024
With the advancement of platforms that can seamlessly integrate all of these diverse booking offerings, managers have the capability to make their jobs easier while keeping their travelers coloring... Read More
 alt="How generative AI can tackle “information overload” and empower travelers"  title="How generative AI can tackle “information overload” and empower travelers"
Opinion / Technology
How generative AI can tackle “information overload” and empower travelers
By Emily Weiss - Accenture | June 7, 2024
The future of travel is bright, and as travelers are bombarded with an overwhelming amount of information on planning their trips, GenAI is the key to unlocking the sector's full potential. Read More
 alt="International business travel declining amid inflation, report finds"  title="International business travel declining amid inflation, report finds"
News / Online
International business travel declining amid inflation, report finds
By D.J. Catron | June 5, 2024
HotelHub analyzed 15 million hotel bookings dating back to 2022, revealing an uncertain business travel environment driven by persistent inflationary pressures.   Read More
 alt="How brands are using interactive video to sell travel seamlessly"  title="How brands are using interactive video to sell travel seamlessly"
News / Technology
How brands are using interactive video to sell travel seamlessly
By Morgan Hines | May 29, 2024
With interactive video, technology brands are taking the capability further - making booking more seamless for travelers - and marketing more effective for brands. Read More
 alt="Why trip-planning startups struggle, even as consumers call for an easier way"  title="Why trip-planning startups struggle, even as consumers call for an easier way"
News / Startups
Why trip-planning startups struggle, even as consumers call for an easier way
By D.J. Catron | April 30, 2024
An Accenture survey found consumers feel less confident about booking a hotel than buying a car, and booking a flight was nearly as nerve-wracking as getting a mortgage. Read More
 alt="Hotels’ digital revenue hits record high, report shows"  title="Hotels’ digital revenue hits record high, report shows"
News / Distribution
Hotels’ digital revenue hits record high, report shows
By Arvindh Yuvaraj - WebinTravel | April 26, 2024
The D-Edge report, drawing from the data of almost 5,000 independent hotels and small hotel groups across Europe and Asia, reveals a sharp increase in digital revenue for hotels.   Read More
 alt="Chinese travelers increasingly using apps, social media for trip planning, led by Gen Z women"  title="Chinese travelers increasingly using apps, social media for trip planning, led by Gen Z women"
News / Online
Chinese travelers increasingly using apps, social media for trip planning, led by Gen Z women
By D.J. Catron | April 11, 2024
China Trading Desk’s quarterly Travel Sentiment Survey finds Chinese travelers are increasingly using travel applications like CTrip and Qunar and social media sites like Xiaohongshu and Douyin,... Read More
 alt="Airlines have jacked up the cost of reward travel since 2019"  title="Airlines have jacked up the cost of reward travel since 2019"
News / Online
Airlines have jacked up the cost of reward travel since 2019
By Robert Silk | April 5, 2024
A new analysis from consulting firm IdeaWorks shows the cost of reward travel at U.S. airlines has jumped sharply since 2019, eroding the value of frequent-flyer points.   Read More
 alt="New iSeatz report finds challenges for travel in membership group loyalty programs"  title="New iSeatz report finds challenges for travel in membership group loyalty programs"
News / Online
New iSeatz report finds challenges for travel in membership group loyalty programs
By D.J. Catron | March 15, 2024
While most membership organizations offer travel perks in their loyalty programs, few members use the service when booking travel, the report found.   Read More
 alt="Turbulence ahead: Aviation leaders brace for elevated flight disruptions"  title="Turbulence ahead: Aviation leaders brace for elevated flight disruptions"
News / Online
Turbulence ahead: Aviation leaders brace for elevated flight disruptions
By Derek Catron | February 6, 2024
Flight disruptions are 300% above historical norms, and aviation leaders expect those levels to remain elevated, a new study from Amadeus finds.   Read More
 alt="Trip.com Group creates travel app for Apple Vision Pro"  title="Trip.com Group creates travel app for Apple Vision Pro"
News / Technology
Trip.com Group creates travel app for Apple Vision Pro
By Morgan Hines | February 5, 2024
Trip.com Group's Trip.Vision app is intended to bring realistic destination experiences to users at home - enabling them to to virtually explore places including Antarctica, the Maldives, Mount Everest... Read More
 alt="Phocuswright’s 2024 guide to travel innovation and tech"  title="Phocuswright’s 2024 guide to travel innovation and tech"
News / Technology
Phocuswright’s 2024 guide to travel innovation and tech
By Phocuswright Research | February 5, 2024
The Phocuswright report from a team of researchers looks at the most significant innovation trends in travel technology and distribution for 2024 and beyond.   Read More