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Event / Online

Hotel visit trends 2024: Insights and growth drivers

November 13, 2024

Join us for a data-driven exploration of the hotel industry in 2024 during this free webinar hosted by PhocusWire in partnership with Placer.ai. Register Now

News / Online

Travel creators and the power to drive conversion

By PhocusWright Research | October 21, 2024

According to Phocuswright research, 67% of followers deem creators helpful for travel advice, ranking third behind the accounts of online travel agencies (70%) and friends and family (72%). Read More

News / Online

How commerce media is catching on in travel

By Linda Fox | October 17, 2024

United, Expedia, Booking.com, Agoda, Priceline, Marriott and Uber have all established media networks in recent years and are earning significant revenue from them. Read More

News / Technology

What Google's cookie reversal means for travel

By PhocusWright Research | October 8, 2024

Google in July abandoned plans to deprecate third-party cookies and while that may be welcome news in the short term, momentum in the digital space continues to push advertisers toward a future... Read More

News / Online

Chesky on Airbnb's future in travel and beyond

By Morgan Hines | September 20, 2024

Chesky referenced Apple and Amazon’s trajectory - what if Apple never launched the iPod, or Amazon never sold more than books? - to explain why he believes Airbnb should offer much more than a place to... Read More

News / Online

Google fined €2.4B after losing appeal in EU antitrust shopping case

By Morgan Hines | September 10, 2024

The fine, initially announced in 2017 and then appealed by Google, is being imposed against the internet giant for abusing its “dominant position” in a number of online search markets as it favored its... Read More

From Our Partners / Online

Report: The power of affiliate marketing to drive customer acquisition for travel brands

By Diane Merlino | August 27, 2024

Affiliate marketing has long been associated with end-of-the-funnel conversion, but with the proliferation of digital partners available for campaigns, that is no longer the case. Read More

News / Online

Booking.com’s U.S. managing director on growth plans, STRs and marketing

By Morgan Hines | August 27, 2024

Booking.com’s partnership with rapper Ludacris is its latest in a string of celebrity tie-ups. The marketing effort is more complex than a flash in a pan, according to Ben Harrell, U.S. managing... Read More

News / Online

Travel industry reacts to Google antitrust, monopoly ruling

By Morgan Hines | August 6, 2024

What kind of impact does the industry expect to see as a result of the Google antitrust ruling? Do travel leaders expect to see big changes? Read More

News / Startups

Travlr acquires majority stake in ReZme and launches subscription product

By Mitra Sorrells | July 29, 2024

ReZme will now focus on its JoinCherry extension as a B2B, white-label product, which Travlr said will help clients using its white-label platform to intercept and provide offers to users who are on... Read More

Opinion / Online

3 opportunities for travel marketers now that cookies are here to stay

By Brennen Bliss - Propellic | July 25, 2024

Propellic CEO Brennen Bliss foresees three key opportunities for travel marketers now that Google has decided to keep tracking cookies in Chrome. Read More

News / Technology

Google no longer removing third-party cookies, new Chrome experience planned

By Linda Fox | July 23, 2024

Travel brands and other e-commerce sellers have been focused on developing first-party data strategies since Google first announced it would put an end to third-party cookies in 2020. Read More

News / Technology

As Gorin debuts as CEO, Expedia Group launches new AI assistant, content creator shops

By Morgan Hines | May 14, 2024

At Expedia Group's Explore event, the company announced a new generative AI trip planning tool and content creator marketplaces. Read More

Opinion / Online

How Google’s "gatekeeper" changes in the EU are affecting hotel clicks and bookings

By Javier Delgado - Mirai | May 14, 2024

One day after the European Union added Booking.com to its list of "digital gatekeepers," Mirai's Javier Delgado analyzes the effect of Google's Hotel Ads changes on hotels. Read More