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From Our Partners / Technology

By Jose Canelos - Amadeus Hospitality | April 23, 2024

Technology upgrades are proving to be top of mind this year, as hoteliers using legacy software or those with major gaps in functionality are increasingly worried about being outperformed. Read More

News / Technology

Travel companies navigate changes to Google’s search function

By Morgan Hines | April 18, 2024

Some travel companies have seen changes in search results following Google’s latest update, which addresses in part “low quality AI-generated content that’s designed to attract clicks.” Read More

Opinion / Online

Gemini, Google Travel and the threat to OTAs

By Christian Watts - Magpie | March 15, 2024

Google Gemini, combined with Google Travel, could completely change the way consumers do their searching and planning for trips. Read More

News / Online

What a U.S.TikTok ban could mean for travel industry

By D.J. Catron | March 14, 2024

While the legislation faces an uncertain future in the U.S. Senate and likely legal challenges if it becomes law, a ban could have far-reaching ramifications for travel companies. Read More

News / Online

Expedia Group creates two new divisions to be led by Paredes, Schulze

By Mitra Sorrells | February 21, 2024

The two new divisions replace Expedia for Business, which has been led by Ariane Gorin, who becomes CEO in May. Read More

News / Technology

Study: How AI boosts digital advertising and direct bookings

By Derek Catron | February 21, 2024

Recent advances in AI’s handling of digital advertising have increased the possibilities for hotels to grow direct bookings, a study from D-Edge found. Read More

News / Online

With speculation of a sale in the air, Tripadvisor reports record revenue driven – again – by Viator

By Mitra Sorrells | February 14, 2024

Two days after announcing it has created a special committee and retained a mergers and acquisition advisory firm, Tripadvisor reported an all-time high for revenue in 2023 led by a 49% growth in... Read More

News / Online

Google sunsets two ad products designed to help hotels during COVID

By Mitra Sorrells | February 6, 2024

Google said the products are being eliminated in part because they rely on third-party cookies, which will be phased out later this year, and also because usage has declined as travel volumes have... Read More

News / Online

Q&A: Carnival Cruise Line president Christine Duffy

By Mitra Sorrells | February 2, 2024

Carnival Cruise Line president Christine Duffy explains how the company is using facial recognition and generative AI technology and also the strategy behind its marketing efforts – including a widely... Read More

News / Online

Assessing the effectiveness of influencer marketing in travel

By Morgan Hines | February 1, 2024

Windstar Cruises is the latest company to bolster its influencer marketing strategy, recently announcing a partnership with Jerne, which helps to facilitate connections with influencers. Read More

News / Online

European regulators eye Booking.com under Digital Services Act

By Linda Fox | January 18, 2024

The European Commission has asked Booking.com and others for information as it determines whether the companies are complying with rules of the Digital Services Act that went into effect in November. Read More

News / Online

Sojern lays off staff company-wide

By Mitra Sorrells | December 12, 2023

The company is not saying how many people have been laid off but said the cuts affect 20% of its staff "across various departments and levels." Read More

From Our Partners / Online

3 ways to elevate your hotel sales strategy for 2024

By Maria Taylor - Amadeus Hospitality | November 28, 2023

Technology and data are critical components to boosting hotel performance, and now is the time for hoteliers to solidify their strategies for the year ahead. Read More