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Online
Report: The power of affiliate marketing to drive customer acquisition for travel brands
By Diane Merlino
|
August 27, 2024
Affiliate marketing has long been associated with end-of-the-funnel conversion, but with the proliferation of digital partners available for campaigns, that is no longer the case.
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News
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Online
Travel social content sways some consumers more than others
By Linda Fox
|
August 23, 2024
Converting looks and likes on social media to actual bookings is a challenge for travel marketers, but Phocuswright research has interesting insights on those consumers most likely to convert.
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News
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Distribution
Klook taps TikTok for experiences booking via social app
By Linda Fox
|
August 21, 2024
The move is part of the Asia-based company's drive to attract Gen Z and millennial travelers.
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Interview
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Startups
STARTUP STAGE: JrnyOn empowers creators to travel with their audiences
By Mileva Sapic
|
August 20, 2024
JrnyOn empowers creators to travel with their audiences without the logistical burden and provide customers with a seamless experience from beginning to end.
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News
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Technology
The role of DMOs in helping their partners effectively use AI
By Morgan Hines
|
August 16, 2024
As travelers begin to use AI search engines and agents for trip planning, should DMOs play a role in helping their suppliers understand how to use the technology to drive revenue?
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News
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Online
How Google’s monopoly ruling impacts travel search and bookings
By D.J. Catron
|
August 5, 2024
Travel companies have been complaining for years about Google’s digital search and advertising dominance. The biggest online travel agencies spent a combined $16.8 billion on sales and marketing last...
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News
/
Online
How fintech companies are progressing in the travel space
By Linda Fox
|
August 1, 2024
Whether they believe they can remove friction and/or offer something better than existing travel companies, payment specialists and financial institutions are looking to increase their stake in the...
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Interview
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Startups
STARTUP STAGE: Wanderboat wants to be an AI-companion for travel planning
By Mileva Sapic
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July 25, 2024
Founded in 2023, Wanderboat provides an AI-augmented forum for users to discover new ideas, post their experiences and connect with other travelers.
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News
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Online
GBTA predicts business travel spending will hit a record this year, surpass $2T in 2028
By Morgan Hines
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July 23, 2024
As the Global Business Travel Association's Convention 2024 opened in Atlanta, the organization released its annual outlook report, which predicts steady growth through 2028.
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News
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Technology
Kayak for Business adds Air APIs, payment tech to enterprise tool
By Michael B. Baker - BTN
|
July 17, 2024
Kayak for Business has added new features to its Enterprise tool created with its partner Blockskye, a provider of blockchain solutions for travel, and its first customer, PwC.
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News
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Online
Apollo Funds to acquire the Travel Corporation
By Morgan Hines
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July 16, 2024
The group that includes 18 brands such as Contiki, Insight Vacations and Trafalgar will be acquired after more than a century under the ownership and operation of the Tollman family.
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Interview
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Startups
Ravlling wants to be Northern Europe's “conscious travel” booking platform
By Morgan Hines
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July 16, 2024
Founded in 2022, Ravlling aims to make searching for sustainable travel options easy, provides curated options and inspiration.
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News
/
Startups
Choosing an advisory board is key for startup success, experts say
By Morgan Hines
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July 15, 2024
While having a plan and raising money are crucial for travel startups, experts from TravelTech.vc, Legends and Curated Planet also agree on the importance of having a good advisory board in place....
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News
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Online
Carnival, Southwest, Viator to sell travel deals on Amazon Prime Day
By Morgan Hines
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July 11, 2024
The opportunity to sell with Amazon is appealing, according to the brands included in Amazon's Prime Day travel deals that seek to meet travelers where they are shopping.
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News
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Technology
Major Japanese credit card issuer enters travel space
By Morgan Hines
|
July 11, 2024
SMBC Group's Sumitomo Mitsui Card, a credit card issuer in Japan, has partnered with Hopper’s B2B division Hopper Technology Solutions (HTS) to create a travel loyalty portal to benefit cardholders.
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How an Uber-Expedia merger could redefine the travel experience
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Hotels embrace a new chapter in revenue management
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HomeToGo confirms discussions to acquire Interhome Group
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Tracking the evolution of maps in travel planning
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Hotel direct booking rates stabilize with mobile gaining share, report says
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The Phocuswright Conference 2024
The Phocuswright Conference 2024
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Hotel visit trends 2024: Insights and growth drivers
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A triad approach for travel tech modernization
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