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alt="Expedia designs travel media network as “one-stop shop” for advertisers" title="Expedia designs travel media network as “one-stop shop” for advertisers"
News / Technology
Expedia designs travel media network as “one-stop shop” for advertisers
By Morgan Hines | May 24, 2024
The retail ad platform, housed within Expedia Group Media Solutions, provides new capabilities and access based on its first-party data and existing partnerships. Read More
alt="As Gorin debuts as CEO, Expedia Group launches new AI assistant, content creator shops" title="As Gorin debuts as CEO, Expedia Group launches new AI assistant, content creator shops"
News / Technology
As Gorin debuts as CEO, Expedia Group launches new AI assistant, content creator shops
By Morgan Hines | May 14, 2024
 At Expedia Group's Explore event, the company announced a new generative AI trip planning tool and content creator marketplaces.   Read More
alt="How Google’s "gatekeeper" changes in the EU are affecting hotel clicks and bookings" title="How Google’s "gatekeeper" changes in the EU are affecting hotel clicks and bookings"
Opinion / Online
How Google’s "gatekeeper" changes in the EU are affecting hotel clicks and bookings
By Javier Delgado - Mirai | May 14, 2024
One day after the European Union added Booking.com to its list of "digital gatekeepers," Mirai's Javier Delgado analyzes the effect of Google's Hotel Ads changes on hotels. Read More
alt="Tripadvisor is not for sale - at least not for now" title="Tripadvisor is not for sale - at least not for now"
News / Online
Tripadvisor is not for sale - at least not for now
By Morgan Hines | May 8, 2024
Tripadvisor announced it is not selling amid first quarter earnings results that included revenue of $395 million, reflecting year-over-year growth of 6%. Read More
alt="Why trip-planning startups struggle, even as consumers call for an easier way" title="Why trip-planning startups struggle, even as consumers call for an easier way"
News / Startups
Why trip-planning startups struggle, even as consumers call for an easier way
By D.J. Catron | April 30, 2024
An Accenture survey found consumers feel less confident about booking a hotel than buying a car, and booking a flight was nearly as nerve-wracking as getting a mortgage. Read More
alt="How technology is helping to fuel wellness opportunities for travelers" title="How technology is helping to fuel wellness opportunities for travelers"
News / Technology
How technology is helping to fuel wellness opportunities for travelers
By Morgan Hines | April 26, 2024
Travel tech leaders focused on wellness have an eye trained on the future - with predictions as to how technology may impact traveler wellness and wellness tourism. Read More
alt="Preparing travel for the future of AI search" title="Preparing travel for the future of AI search"
Opinion / Technology
Preparing travel for the future of AI search
By Mario Gavira | April 23, 2024
In the second of two articles, Mario Gavira looks at how travel marketers can prepare for the potential impact of AI on search marketing. Read More
alt="Search marketing for travel in the age of AI" title="Search marketing for travel in the age of AI"
Opinion / Technology
Search marketing for travel in the age of AI
By Mario Gavira | April 22, 2024
In the first of two articles, Mario Gavira looks at trends in search marketing for travel and how artificial intelligence might impact the landscape. Read More
alt="Google spotlights more sustainable ways to travel" title="Google spotlights more sustainable ways to travel"
News / Online
Google spotlights more sustainable ways to travel
By D.J. Catron | April 17, 2024
Google is launching new and expanded features in its Maps and Search functions for users seeking more sustainable travel options.   Read More
alt="Google enhances generative AI trip planning – without ads for now" title="Google enhances generative AI trip planning – without ads for now"
News / Technology
Google enhances generative AI trip planning – without ads for now
By Mitra Sorrells | March 27, 2024
The suggested itineraries will pull ideas from sites across the web and include things such as reviews, photos and other Google Business profile details for more than 200 million places around the... Read More
alt="Marriott tests AI search tool for rental product" title="Marriott tests AI search tool for rental product"
News / Technology
Marriott tests AI search tool for rental product
By Linda Fox | March 22, 2024
The search with artificial intelligence tool is in a test phase initially and was developed in partnership with Publicis Sapient. Read More
alt="Gemini, Google Travel and the threat to OTAs" title="Gemini, Google Travel and the threat to OTAs"
Opinion / Online
Gemini, Google Travel and the threat to OTAs
By Christian Watts - Magpie | March 15, 2024
Google Gemini, combined with Google Travel, could completely change the way consumers do their searching and planning for trips. Read More
alt="Google Maps tests generative AI-driven discovery feature" title="Google Maps tests generative AI-driven discovery feature"
News / Technology
Google Maps tests generative AI-driven discovery feature
By Linda Fox | February 2, 2024
Using large language models, the new feature analyzes the over 250 million locations on Google Maps and contributions from over 300 million Local Guides to pull up suggestions based on what the user is... Read More
alt="Assessing the effectiveness of influencer marketing in travel" title="Assessing the effectiveness of influencer marketing in travel"
News / Online
Assessing the effectiveness of influencer marketing in travel
By Morgan Hines | February 1, 2024
Windstar Cruises is the latest company to bolster its influencer marketing strategy, recently announcing a partnership with Jerne, which helps to facilitate connections with influencers. Read More
alt="Google under fire for proposed changes to search in Europe" title="Google under fire for proposed changes to search in Europe"
News / Online
Google under fire for proposed changes to search in Europe
By Linda Fox | January 24, 2024
The search giant has been criticized for not engaging with businesses on planned changes to comply with the Digital Markets Act as well as falling short of the regulation's requirements with those... Read More
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