Phocuswright Research

 alt="Is the travel industry ready for central bank digital currencies?"  title="Is the travel industry ready for central bank digital currencies?"
News / Technology
Is the travel industry ready for central bank digital currencies?
By Norm Rose & Mike Coletta - Phocuswright Research | July 15, 2024
This article is a preview of a Phocuswright analysis that explores the latest trends in CBDCs, their overall impact and what is needed on the travel supplier/retailer end to accept CBDCs.  Read More
 alt="The tech innovations and trends shaping travel in 2024"  title="The tech innovations and trends shaping travel in 2024"
News / Technology
The tech innovations and trends shaping travel in 2024
By D.J. Catron | July 15, 2024
Generative artificial intelligence still dominates the headlines and conference discussions, but it’s not the only travel-related technology influencing business operations today — or likely to affect... Read More
 alt="Nearly two-thirds who use social media for trip planning make a decision based on that content"  title="Nearly two-thirds who use social media for trip planning make a decision based on that content"
News / Online
Nearly two-thirds who use social media for trip planning make a decision based on that content
By Phocuswright Research | June 25, 2024
For travelers who use social media for trip planning, platforms are one of the most popular online resources used for finding trip ideas, second only to general search by a close margin. Read More
 alt="Spanish travelers: Hotel stays flat, short-term rentals surging"  title="Spanish travelers: Hotel stays flat, short-term rentals surging"
News / Online
Spanish travelers: Hotel stays flat, short-term rentals surging
By Phocuswright Research | June 14, 2024
This Phocuswright report, based on a survey of Spanish leisure travelers, provides a comprehensive range of data and analysis on the trip life cycle for consumers in Spain.    Read More
 alt="5 noteworthy stats about U.K. travelers"  title="5 noteworthy stats about U.K. travelers"
News / Online
5 noteworthy stats about U.K. travelers
By Phocuswright Research | June 3, 2024
Phocuswright’s U.K. Consumer Travel Report 2024, based on a survey of British leisure travelers, provides a comprehensive range of data and analysis on the trip life cycle for consumers in the... Read More
 alt="7 GenAI use cases for consumer travel and internal operations"  title="7 GenAI use cases for consumer travel and internal operations"
News / Technology
7 GenAI use cases for consumer travel and internal operations
By Phocuswright Research | May 29, 2024
As generative AI technologies evolve, the travel sector is poised to see significant changes in how services are marketed, sold and managed, making it crucial for companies to stay informed and adaptive... Read More
 alt="Minimizing hallucinations in generative AI and large language models"  title="Minimizing hallucinations in generative AI and large language models"
News / Technology
Minimizing hallucinations in generative AI and large language models
By Cathy Walsh and Mike Coletta - Phocuswright | May 21, 2024
This is a preview of Phocuswright's full report - From Buzzword to Bottom Line: Keeping Pace with Gen AI in Travel Read More
 alt="Airlines edge out hotels as largest segment in U.S."  title="Airlines edge out hotels as largest segment in U.S."
News / Online
Airlines edge out hotels as largest segment in U.S.
By Phocuswright Research | May 13, 2024
Direct distribution channels dominate airline sales, as suppliers embrace technological developments aimed to streamline the booking process and travel experience. Read More
 alt="U.S. OTAs pass $100B revenue mark for first time"  title="U.S. OTAs pass $100B revenue mark for first time"
News / Distribution
U.S. OTAs pass $100B revenue mark for first time
By Phocuswright Research | May 6, 2024
As the digital landscape evolves, U.S. OTAs continue growing, with 2023 witnessing a solid yet decelerated 14% expansion in response to a stabilizing consumer demand post-pandemic. Read More
 alt="Why trip-planning startups struggle, even as consumers call for an easier way"  title="Why trip-planning startups struggle, even as consumers call for an easier way"
News / Startups
Why trip-planning startups struggle, even as consumers call for an easier way
By D.J. Catron | April 30, 2024
An Accenture survey found consumers feel less confident about booking a hotel than buying a car, and booking a flight was nearly as nerve-wracking as getting a mortgage. Read More
 alt="Will cutting emissions cut into corporate travel?"  title="Will cutting emissions cut into corporate travel?"
News / Online
Will cutting emissions cut into corporate travel?
By Lorraine Sileo - Phocuswright | April 29, 2024
This is a preview of Phocuswright's full report, Green Dilemma: How cutting emissions cuts into corporate travel.   Read More
 alt="Tripped Up: Why trip planning startups stumble"  title="Tripped Up: Why trip planning startups stumble"
Event / Startups
Tripped Up: Why trip planning startups stumble
April 25, 2024
Hear from Mike Coletta, Manager of Research and Innovation at Phocuswright and Gilad Berenstein, investor and former founder of Utrip, on their personal experiences with trip planning startups and what... On Demand
 alt="5 things to know about the U.K. travel market in 2024 and beyond"  title="5 things to know about the U.K. travel market in 2024 and beyond"
News / Online
5 things to know about the U.K. travel market in 2024 and beyond
By Phocuswright Research | April 22, 2024
In 2023, the U.K. travel market experienced significant growth, with gross bookings increasing 19%, driven by robust expansion in online bookings, mobile transactions and key sectors like airlines and... Read More
 alt="Scandinavian airline market excels, but risks remain"  title="Scandinavian airline market excels, but risks remain"
News / Online
Scandinavian airline market excels, but risks remain
By Phocuswright Research | April 15, 2024
The outlook in the Scandinavia travel market through 2027 is positive, with double-digit growth expected each year, but there are many factors that threaten a sustained recovery. Read More
 alt="Chinese travelers increasingly using apps, social media for trip planning, led by Gen Z women"  title="Chinese travelers increasingly using apps, social media for trip planning, led by Gen Z women"
News / Online
Chinese travelers increasingly using apps, social media for trip planning, led by Gen Z women
By D.J. Catron | April 11, 2024
China Trading Desk’s quarterly Travel Sentiment Survey finds Chinese travelers are increasingly using travel applications like CTrip and Qunar and social media sites like Xiaohongshu and Douyin,... Read More