Opinion

 alt="What American Airlines' Vasu Raja’s exit says – and doesn’t say – about NDC"  title="What American Airlines' Vasu Raja’s exit says – and doesn’t say – about NDC"
Opinion / Distribution
What American Airlines' Vasu Raja’s exit says – and doesn’t say – about NDC
By Jeff Klee - AmTrav | May 30, 2024
One day after announcing that chief commercial officer Vasu Raja would leave the company in June, American Airlines CEO Robert Isom acknowledged Wednesday that the airline made errors in rolling out its NDC strategy and vowed to make changes.... Read More
 alt="Is AI the key to green travel solutions?"  title="Is AI the key to green travel solutions?"
Opinion / Technology
Is AI the key to green travel solutions?
By Olga Bortnikova — Tripsider | May 24, 2024
There is much AI can do to help make travel more sustainable, but to truly help the travel sector evolve the collective efforts of individuals, communities and governments will be needed.   ... Read More
 alt="The importance of preserving creative individuality in the STR market"  title="The importance of preserving creative individuality in the STR market"
Opinion / Online
The importance of preserving creative individuality in the STR market
By Matt Landau - VRMB | May 23, 2024
As the VRMA Executive Summit opens next week, Matt Landau says that while professionalism is a baseline for vacation rentals, creative individuality is its heart.... Read More
 alt="The week GenAI took off for travel"  title="The week GenAI took off for travel"
Opinion / Technology
The week GenAI took off for travel
By Christian Watts – Magpie | May 17, 2024
Christian Watts, CEO of Magpie, looks back on what he calls "easily the biggest week so far for generative artificial intelligence - especially for the travel industry."... Read More
 alt="How Google’s "gatekeeper" changes in the EU are affecting hotel clicks and bookings"  title="How Google’s "gatekeeper" changes in the EU are affecting hotel clicks and bookings"
Opinion / Online
How Google’s "gatekeeper" changes in the EU are affecting hotel clicks and bookings
By Javier Delgado - Mirai | May 14, 2024
One day after the European Union added Booking.com to its list of "digital gatekeepers," Mirai's Javier Delgado analyzes the effect of Google's Hotel Ads changes on hotels.... Read More
 alt="Could using algorithms to set hotel rates become illegal?"  title="Could using algorithms to set hotel rates become illegal?"
Opinion / Technology
Could using algorithms to set hotel rates become illegal?
By Adam Harris – Cloudbeds | April 29, 2024
The U.S. government is sending strong signals that algorithmic pricing solutions could represent a price-fixing conspiracy – a view hospitality professionals reject.... Read More
 alt="Wide vs. deep: Considerations when choosing travel tech vendors"  title="Wide vs. deep: Considerations when choosing travel tech vendors"
Opinion / Technology
Wide vs. deep: Considerations when choosing travel tech vendors
By Maria von Foerster - RightRez | April 25, 2024
The technology solutions needed to sell and service airline tickets reflect the complexity of the airline industry itself.... Read More
 alt="Preparing travel for the future of AI search"  title="Preparing travel for the future of AI search"
Opinion / Technology
Preparing travel for the future of AI search
By Mario Gavira | April 23, 2024
In the second of two articles, Mario Gavira looks at how travel marketers can prepare for the potential impact of AI on search marketing.... Read More
 alt="Search marketing for travel in the age of AI"  title="Search marketing for travel in the age of AI"
Opinion / Technology
Search marketing for travel in the age of AI
By Mario Gavira | April 22, 2024
In the first of two articles, Mario Gavira looks at trends in search marketing for travel and how artificial intelligence might impact the landscape.... Read More
 alt="Can trip planning startups ever succeed?"  title="Can trip planning startups ever succeed?"
Opinion / Startups
Can trip planning startups ever succeed?
By Christian Watts - Magpie | April 15, 2024
If somebody builds the ultimate tool, which actually works, has access to all the world’s travel information and has all of the bells and whistles that one could hope for, does that mean people will actually use it?... Read More
 alt="Travel experiences, dynamic pricing and lessons for airlines"  title="Travel experiences, dynamic pricing and lessons for airlines"
News / Technology
Travel experiences, dynamic pricing and lessons for airlines
By Jitendra Sindhwani - IBS Software | April 9, 2024
How popular events such as the total solar eclipse and Taylor Swift's Eras Tour throw a spotlight on the challenges of dynamic pricing.... Read More
 alt="The AI-driven transformation of airports benefits workers and passengers alike"  title="The AI-driven transformation of airports benefits workers and passengers alike"
Opinion / Technology
The AI-driven transformation of airports benefits workers and passengers alike
By George Richardson - AeroCloud | April 5, 2024
Processes enhanced by AI boost passenger experience while making the jobs of airport workers easier across individual aspects of airport operations.... Read More
 alt="3 essential AI-powered solutions travel companies must integrate in 2024"  title="3 essential AI-powered solutions travel companies must integrate in 2024"
Opinion / Technology
3 essential AI-powered solutions travel companies must integrate in 2024
By Ivan Saprov- Voyagu | April 1, 2024
AI can provide unparalleled opportunities for travel companies to streamline operations and enhance the overall customer experience.     ... Read More
 alt="The 3 AI fintech trends shaping travel in 2024"  title="The 3 AI fintech trends shaping travel in 2024"
Opinion / Technology
The 3 AI fintech trends shaping travel in 2024
By David Doctor - Outpayce from Amadeus | March 29, 2024
Outpayce CEO David Doctor looks at how machine learning and AI are impacting travel payments.... Read More
 alt="Key trends driving innovation in tours and packages"  title="Key trends driving innovation in tours and packages"
Opinion / Online
Key trends driving innovation in tours and packages
By Manuel Hilty - Nezasa | March 22, 2024
Changes in consumer expectations along with the fact technology for selling multi-day tours is still in its infancy create a strong need for technical innovation in the tours and package business.... Read More