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News / Online

VIDEO: New audiences and where to spend your travel marketing budget

By PhocusWire | September 21, 2021

Phocuswright managing director Pete Comeau discussed a range of marketing-related issues with Michael Shafrir, industry manager at Facebook, during the recent TravelTech Show 2021 online... Read More

News / Online

Phocuswright launches Connects mentorship and networking service

By PhocusWire | June 8, 2021

Phocuswright Connects connects mentees and mentors to learn and develop their journeys in the travel, tourism and hospitality industry. Read More

News / Online

VIDEO: How to acquire customers through paid social media campaigns

By PhocusWire | May 11, 2021

PhocusWire spoke to Makoto Rheault-Kihara, Hopper's head of acquisition, about the valuable user insight it gleans from its paid social campaigns Read More

News / Distribution

VIDEO: Travel marketing experts on pandemic behavioral shifts and opportunities

By Linda Fox | December 10, 2020

The pandemic has changed travel marketing, with brands needing to stay relevant to those that are traveling and inspire those that are not. Read More

Opinion / Technology

Big Tech is eyeing the travel industry again with autonomous vehicle push

By Alex Bainbridge - Autoura | October 20, 2020

If the OTAs don't get involved now, tourist ground transportation and vehicle-based sightseeing will be handed over to Big Tech and it won't ever come back to the OTA's collective sphere of influence on... Read More

From Our Partners / Online

Empowering travel brands to optimize marketing during challenging times

By Facebook | October 19, 2020

We take an in-depth look at lift studies and how travel brands in particular can use them to understand channel performance and inform budget decisions. Read More

News / Distribution

As livestream events gain traction in Asia, Western travel brands should take note

By Linda Fox | October 5, 2020

Companies such as Trip.com Group and Alibaba are seeing positive results from livestream events, which travel marketers should consider as a new sales channel. Read More

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News / Online

CitizenM targets remote workers with new corporate subscription plan

By Mitra Sorrells | September 23, 2020

Amsterdam-based CitizenM's monthly flat-rate plan provides three nights of stays, three hours of meeting room use and unlimited use of lobby co-working space. Read More

News / Online

Facebook lets activity providers take bookings for virtual events

By Kevin May | August 19, 2020

The social network added an event booking, promotion and payment service to the functionality of business pages, effectively allowing any provider to operate within the social network's ecosystem. Read More

Opinion / Online

Virtual connections: Building relationships with travelers to generate future demand

By Chris Blaine - Sojern | August 6, 2020

In a COVID-19 world, social media is not only an inexpensive way to reach large numbers of people, but a powerful opportunity to engage with potential customers and influence them to choose your... Read More

From Our Partners / Online

Connect with Gen Z travelers in a disruptive world

By Facebook Business | February 28, 2020

Technology delivers a world of travel options right to a traveler's fingertips. They go online to find inspiration on social media, choose the right vacation, compare deals, book trips and enhance their... Read More

Opinion / Online

A realist’s take on travel advertising in 2020

By Nicholas Ward - Koddi | February 26, 2020

In 2020, the major forces that will influence travel marketing are much more fundamental and far-reaching than any single technology or platform. Read More

From Our Partners / Online

Stand out with creative to win with today’s travel consumers

By Facebook Business | February 18, 2020

As machine learning becomes increasingly sophisticated at finding relevant travelers throughout the journey, it’s now more important than ever for advertisers to invest in creative that captures... Read More

News / Distribution

VIDEO: Personalization, the importance of data and privacy in travel

By Linda Fox | December 6, 2019

Developments in, as well as the challenges of, personalization in travel were up for discussion during an executive roundtable at the Phocuswright Conference 2019. Read More

Interview / Online

How I Got Here, episode 14 - Jerome Touze of WAYN

By Kevin May | November 21, 2019

WAYN (Where Are You Now?) was one of the first travel social networks. Co-founder and former co-CEO Jerome Touze joins hosts, David Litwak of Mozio and PhocusWire's Kevin May. Read More

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