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News / Online

Destinations tap data to lure visitors amid travel comeback

By Kathryn Walson | October 31, 2022

Destination marketers have access to more data sources and more granular detail than they’ve ever had before. Read More

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News / Startups

Zartico raises $20M to help destinations make sense of visitor data

By Mitra Sorrells | September 21, 2022

Founded in March 2020, Zartico has raised a total of $24.5 million and says it has more than 180 customers. Read More

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News / Online

My Method... How Visit Brazil increased U.S. bookings by nearly $6M

By Silvio Nascimento - Embratur | June 13, 2022

With visas no longer required for visitors from the U.S., Brazil planned a campaign to encourage Americans to visit. Read More

Opinion / Technology

Addressing the inevitability of natural disasters for DMOs

By Arianna Howe - Sparkloft Media | February 7, 2022

What can DMOs and tourism‐reliant companies do to showcase strong, adaptable vacation and business meetings markets in these impacted areas? Read More

News / Technology

VIDEO: The intersection of politics, policy and planning

By PhocusWire | January 6, 2022

Behavioral shifts, new business models, political divides, legislation and regulations complicate destination management, creating a ripple effect throughout the travel ecosystem. Read More

News / Technology

Q&A: Cvent CEO Reggie Aggarwal on hybrid futures and going public again

By Donna Airoldi - BTN | December 1, 2021

Cvent founder and CEO Reggie Aggarwal spoke with BTN in late November and says the company planned to be listed on the Nasdaq exchange the morning of December 9. Read More

News / Online

The Phocuswright Conference 2021 - five questions for tourism policy executives

By PhocusWire | November 2, 2021

A panel this year, focusing on tourism policy and government planning, features Isabel Hill (U.S. Department of Commerce), Stacy Ritter (Greater Fort Lauderdale CVB) and Margo Yates... Read More

Opinion / Technology

What destinations can do about Apple's location data overhaul

By Nikolai Scholz - Adara | August 3, 2021

Building a strategy that isn’t solely reliant on IP address is a smart investment in the future, especially for travel organizations that use location data for targeting and information-gathering. Read More

Interview / Technology

VIDEO: The Data Appeal Company - Launch pitch at Phocuswright Europe 2021

By PhocusWire | July 8, 2021

The company's Data Appeal Studio is a data-driven destination analysis platform based on location and experience intelligence. Read More

Opinion / Online

How to evolve destination marketing for the future of travel

By Katie Anderson and Alli Bolger - Colle McVoy | June 28, 2021

We believe COVID‐19 is allowing the travel industry to reevaluate, readjust and reimagine the definition of sustainable travel and, as a result, what that could mean for the future of destination... Read More

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Interview / Startups

STARTUP STAGE: NaviSavi is an app for sharing short-form travel videos

By Mitra Sorrells | June 1, 2021

Founded in June 2019, NaviSavi is an app for individuals and businesses to share videos of 30 seconds or less about a destination or experience. Read More

News / Online

WTTC Global Summit: Clarity, certainty and collaboration keys to travel recovery

By Mitra Sorrells | April 27, 2021

More than 600 leaders from travel, tourism, government and the private sector are gathered for the World Travel and Tourism Council's Global Summit in Cancun, the organization's first in-person event... Read More

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News / Online

Bandwango raises $3M to build its activities platform for destinations

By Mitra Sorrells | April 14, 2021

Bandwango's Destination Experience Engine packages free and paid experiences that DMOs and other organizations can easily share with visitors. Read More

Opinion / Technology

How tourism organizations can refresh their post-pandemic data strategy

By Piyush Shrivastava - Adara | April 14, 2021

Many destination marketers have been operating in a state of waiting. Waiting for the pandemic to subside, for travel to begin in earnest and for social distancing limitations to be relaxed. Read More

Interview / Online

Sounding Off: Travelers may have other goals than doing the right thing

By PhocusWire | April 9, 2021

The best hope that anyone can have right now is that people will actually come through on the industry's desire to capitalize on pent-up demand AND do so in a way that at least illustrates signs of a... Read More

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